Benjamin Moore vs Sherwin-Williams: Which is the best paint brand to choose?

Looking to tackle a painting project, but not sure which brand of paint to choose? Look no further than the showdown between two of the most popular paint brands: Benjamin Moore vs Sherwin-Williams. While opinions and preferences may vary, let’s take a look at the factual data to determine which brand reigns supreme for your next painting endeavor. How do the two heavyweights in the paint industry rack up against each other, and which one rubs most favorably on your walls as well as your budget? We’ll take an in-depth look at both, allowing you to make an informed decision.

Unveiling the contenders: Benjamin Moore and Sherwin-Williams

Roll up your sleeves and get your paint brushes ready! It’s time for a face-to-face showdown between two of the titans in the paint world. Brace yourself as we unveil the contenders — Benjamin Moore and Sherwin-Williams. Through our quest, we will unmask each brand, piece by piece. Explore their history, discover their products, and gain a deeper understanding of what sets them apart in this highly competitive industry. Who knows? By the time we’ve finished, you might be surprised to discover where your paint loyalty lies!

Benjamin Moore: An Overview

Benjamin Moore, a name intrinsically linked with quality and endurance. It’s highly favored by both homeowners and professionals alike for its excellent finish and comprehensive color palette. So, let’s dive into the paint can and spill the details on Benjamin Moore.

A Rich and Colorful History

Founded in 1883, Benjamin Moore has stood the test of time. It’s a brand that has seen a myriad of décor trends come and go, managing to seal its reputation as a beloved and dependable choice. With over a century’s worth of experience, it’s fair to say they’ve had ample time to perfect their craft.

The Paint Bucket of offerings

Benjamin Moore paint is synonymous with two simple words: enduring quality. Whether you’re painting an entire room or simply adding a pop of color to a small corner, you will find what you’re looking for within their extensive catalogue. From plush, interior paints to their rugged, outdoor-friendly counterparts, they’ve crafted a blend for practically every surface.

Considered more much than just a paint retailer, Benjamin Moore also offers various materials to provide a seamless painting experience. They’ve got you covered with primers, stains, and even specialty products like ceiling paint and masonry coatings.

“Quality is not an act, it’s a habit.” At Benjamin Moore, it’s safe to say they’ve made a habit of delivering nothing short of top-notch quality!

A Kaleidoscope of Color

Benjamin Moore prides itself on its expansive color palette. Offering more than 3,500 colors, it’s the brand for those who love choices! The extensive color range earns them a star for inclusivity, perfectly catering to every tasteful whim or fantasy.

So, there you have it – Benjamin Moore in a nutshell. Founded with a pursuit for superior quality and an inclusive range of color choices, it continues on its mission to help clients transform their living spaces. Now, there’s only one question left to answer – is this your paint of choice?

Sherwin-Williams: An Unveiling

Sherwin-Williams, an iconic paint brand that rings the bell of quality and trust. The name has been gracing the walls of homes and establishments for quite some time. Let’s unmask some interesting things about Sherwin-Williams.

A Journey Through Time

Sherwin-Williams embarked on its journey in 1866. Over the years, it has seen the evolution of paint needs and trends, always managing to keep pace. With its unwavering commitment to quality and innovation, it has carved a niche for itself in the high-octane world of paints.

The Paint Line-Up

Sherwin-Williams is the synonym for all-in-one! It offers a wide range of paints, catering to the needs of all types of projects. From interior paints with rich, long-lasting finishes to the weather-resistant exterior paints, Sherwin-Williams offers a vast assortment to cover every need.

In addition to the paints, Sherwin-Williams also caters to the additional needs of a paint project. It offers a range of primers, stains, and specialty products like floor coatings and wallpaper. The goal is to provide an all-encompassing solution to the clients, making the painting process smoother and seamless.

“At Sherwin-Williams, we understand that the finish is just the beginning.”

A Colorful Palette

Eye-catching, soothing, vibrant, understated – colors can be as different as the emotion they evoke. Sherwin-Williams understands this and that’s why it offers an extensive color palette with over 1,500 colors. Each color is thoughtfully chosen to help the clients realize their vision and transform their space into a dream abode.

In a nutshell, with its long-standing history, broad product and color range, Sherwin-Williams stands tall as a go-to choice for many. Experience the world of Sherwin-Williams and see if it’s the choice for your next painting project!

Comparative Analysis: Benjamin Moore vs Sherwin-Williams

Picture this: a grand battlefield, paint cans as cannons, paint brushes as swords. On one side, we have Benjamin Moore, the old guard of the industry, with a variety of color palettes as their shield. On the opposite side, Sherwin-Williams, the all-encompassing solution provider, armed with their innovative offerings. This isn’t the Trojans versus the Greeks. It’s more… colorful. Welcome to the clash of the paint titans! Now, let’s get down to the nitty-gritty of what these two giants offer in terms of quality, cost, variety, sustainability, and user experience. Ready to dive in? Buckle up! It’s gonna be a fun ride!

Quality Overview: Comparing the Finish and Durability

In the world of paints, quality is king. We’ll delve into the finish and durability aspect for both Benjamin Moore and Sherwin-Williams to see how each one fares.

Finish and Durability: Benjamin Moore

Benjamin Moore is synonymous with luxury finishes. Their paint coats walls with an almost velvety consistency. Aptly said, it’s like having a “boutique” experience… for your walls! And when it comes to durability, Benjamin Moore doesn’t disappoint. Their paint is known to withstand high traffic use and resists showing signs of wear. Plus, they offer an impressive range of finishes from matte to semi-gloss, giving you a slew of options to cater to your style.

“Good, better, best: Never let it rest. ‘Til your good is better, and your better is best.” This age-old quote captures Benjamin Moore’s spirit of constantly striving for excellence in their finish and durability.

Finish and Durability: Sherwin-Williams

Sherwin-Williams, on the other hand, offers a solid performance in terms of finish. Their paint provides a look that is smooth, clean, and consistent. It’s a reliable choice if you’re aiming for an unblemished finish that lasts. When it comes to durability, Sherwin-Williams does stand up well to heavy use. Their paints are resistant to scuffs and stains, providing you peace of mind for those high-traffic zones in your home.

“Simplicity is the ultimate sophistication.” If Leonardo Da Vinci was a house painter, he might choose Sherwin-Williams for their simple yet sophisticated finish and durability.

Choosing between the two can be tough. Both offer exceptional finish and durability. Ultimately, the choice depends on what you prioritize most — the luxury of Benjamin Moore or the consistent performance of Sherwin-Williams.

Cost Analysis: Understanding the Price Difference

Back to our cost corner! Here, we aim to dissect the costs associated with Benjamin Moore and Sherwin-Williams. Let’s get our calculators out and do the math.

Benjamin Moore: High-Quality Indulgence

Benjamin Moore paints fall in the upscale price range and for a solid reason. The luxury, longevity, and quality they promise have a price tag attached. People inclined towards Benjamin Moore tend to believe in the age-old wisdom:

“You get what you pay for.”

Investing in Benjamin Moore paints often means fewer touch-ups required. That, in itself, can justify the initial cost.

Sherwin-Williams: Consistent Quality, Reasonable Price

Sherwin-Williams tends to be more economical on the wallet as compared to its Benjamin Moore counterpart. They have options that cater to a spectrum of budget constraints. So, whether you’re painting on a shoestring budget or have some room for splurging, Sherwin-Williams has something for everyone.

“Quality is the best bargain.” That’s Sherwin-William’s mantra when it comes to cost.

Bargain Hunting: Looking Beyond the List Price

Shrewd shoppers know it’s not just about list prices. Keep an eye out for seasonal sales, discounts, or contractor’s discounts if you’re planning a larger project.

To sum up, cost shouldn’t be the only factor when choosing between the two. Looking for quality and value over just price can be a game-changing decision. Choose the brand that balances your need for quality with your budget, and you’re all set for a winning paint project!

Variety and Color Options: Which Brand Has More?

When it comes to painting, the world is your oyster! And in the world of Benjamin Moore and Sherwin-Williams, the color options are as abundant as the hues in a rainbow. So, who wins the color game? Brace yourselves as we take off on this color ride!

Benjamin Moore: A Canvas of Choices

Primrose Yellow. Ice Blue. Violet Pearl. Sound too creative? Well, that’s what Benjamin Moore is all about. With over 3,500 colors in their repertoire, they elevate personal style onto the highest pedestal.

“With Benjamin Moore, you don’t just paint with color; you’re painting with personality.”

Whether you’re seeking to create a calming oasis or a vibrant playroom, Benjamin Moore has the color to match your vision. Their visually stunning Color Trends collection, annually released, is always something to look forward to!

Sherwin-Williams: A Kaleidoscope of Color Options

Coming in close, Sherwin-Williams boasts more than 1,500 distinct colors. Their colors cover the spectrum from the bold and vivacious to the mellow, soothing tones.

Sherwin-Williams believes in color inspirations and reflects that within their Color Forecast collections released each year.

“At Sherwin-Williams, color is not just a choice – it’s an experience.”

Although Benjamin Moore does have the edge in terms of sheer number, Sherwin-Williams provides a robust offering for color fanatics.

A Vibrant Verdict

So, who has more color options? In terms of numbers, it’s Benjamin Moore. But, keep in mind, color preference is profoundly personal. The ultimate choice should be less about the breadth of variety and more about finding the perfect match for you!

After all, Picasso didn’t ask, “Which brand has more blues?” He simply created masterpieces with his chosen palette!

Environmental Impact: Evaluation of Eco-Friendliness

Striving for stunning hues on the walls shouldn’t come at the expense of our planet. In today’s eco-conscious world, an analysis focusing on the environmental impact of Benjamin Moore and Sherwin-Williams is crucial. So, let’s dive in and evaluate the eco-friendliness of these two paint pioneers.

Benjamin Moore: Eco-Friendly Innovations

Benjamin Moore doesn’t just color your walls; they’re also green at heart. Their commitment to sustainability is evidenced through their development of eco-friendly products. For instance, their Natura paint collection is a zero VOC, zero emissions formula, making it a safer choice for both indoor air quality and the environment.

They are also committed to reducing waste, increasing energy efficiency, and ensuring their raw materials are sustainably sourced. As part of their sustainability efforts, their Gennex® colorant technology enhances paint longevity and performance, meaning less frequent repainting and reduced waste.

“At Benjamin Moore, we believe that our beautiful colors should have a green side!”

Sherwin-Williams: Pledged to the Planet

Swiftly catching up in the green race is Sherwin-Williams. They have equally impressive eco-friendly initiatives in place. The brand’s commitment to reducing environmental impacts is reflected in their Harmony® interior acrylic latex paint. This line boasts zero VOCs, an antimicrobial formula that resists mold and mildew, and reduces common indoor odors to improve your surroundings’ air quality.

Furthermore, Sherwin-Williams is a force to be reckoned with in terms of sustainability. They have rigorous programs aimed at waste reduction, recycling, and energy conservation.

“Painting a green future, one stroke at a time – that’s the Sherwin-Williams pledge to our planet.”

The Green Verdict

So, who’s the greenest of them all? It’s a close race. Both brands bring sound environmental policies and eco-friendly innovations to the table. Whether it’s Benjamin Moore with their green options or Sherwin-Williams with their pledge to the planet, choosing either wouldn’t be a brush-off to Mother Earth. Delve into their respective environmental efforts, and select the one that aligns most with your eco-values and painting needs.

User Experience: Measuring Ease of Application and Clean-Up

When it comes to painting, the brush is as mighty as the paint. A good painting project is not only about the stunning hues that adorn your walls. It’s also about the actual process – the application and the dreaded cleanup. So, let’s put these two renowned brands, Benjamin Moore and Sherwin-Williams, to the ultimate ease-of-use test.

Ease of Application: Brushing Through Smoothly

Benjamin Moore

Known for its superior coverage, Benjamin Moore paint is often praised for its seamless application. It’s crafted to go on smoothly and evenly, ensuring a flawless, streak-free finish.

“Experience the joy of painting, one stroke at a time… That’s the Benjamin Moore promise.”

It’s this ease of application that often enamors DIY enthusiasts and professional painters alike.


Sherwin-Williams, on the other hand, is renowned for its excellent adhesion. Their paint formulas are designed to adhere well and apply evenly, even on difficult surfaces. This can significantly reduce the number of recoats you need to achieve that perfect look.

“Easy to work with. Easy to love. That’s the Sherwin-Williams way.”

So, whether you’re brandishing a brush for the first time or you’re an old hand at it, both brands ensure an application process that is not just easy, but also enjoyable.

Clean-Up Chronicles: Wiping Away the Blues

Benjamin Moore

When the painting is all done and dusted, it’s clean-up time, and Benjamin Moore shines here too. Their paints are easy to clean up with just soap and water. Plus, their Guardian finish offerings provide a durable, easy-to-clean surface, making future clean-ups a breeze!

“With Benjamin Moore, the end of your painting project is just the beginning of easy clean-ups.”


In the same vein, Sherwin-Williams paints offer easy clean-up, with most of their products being water-soluble. Moreover, their Duration Home line comes with a stain-resistant finish. This means less time spent scrubbing walls and more time enjoying them!

“Sherwin-Williams paints: Making clean-ups as simple as wiping away today’s woes for a fresh start tomorrow.”

Whichever brand you opt for, rest assured, they both have your back when it’s time to wrap things up and return your home to its pristine, pre-painting serenity.

Insider Advice: Choosing Based on Specific Project Needs

Torn between Benjamin Moore and Sherwin-Williams for your paint project? Stuck in an endless loop of “‘eeny, meeny, miny, moe’, which paint is a go?” Fear not! We’re here to arm you with insider advice, tailored to your specific project needs. Picture this section as the trusty compass guiding you through the expansive ocean of options. Whether it’s about choosing paints for indoor vs outdoor use, for different surfaces like wood, metal or drywall, or distinguishing between commercial and residential use, we’ve got your queries covered. Buckle in as we’re about to drop the color curtain and unveil key factors that could nudge you towards your ideal paint choice. Remember, knowing your project needs is like having a secret decoder ring – it helps decode the mystery of the perfect paint solution!

Indoor Vs Outdoor Use: Which Stands Best?

When it comes to selecting a paint brand for indoor versus outdoor use, there are some key factors to bite on.

Benjamin Moore for Indoors

Benjamin Moore has long been a fan favorite for indoor projects. With their range of finishes from matte to semi-gloss, they offer flair and flexibility. Their paints are engineered with Gennex® Color Technology, ensuring the pigments do more than just please the eye.

Their interior paint, notably the Regal Select line, brings together premium quality with incredible durability. These paints resist stains and scuffs, providing a lasting finish that stands up to daily wear-and-tear.

“True luxury is being able to own your time – to be able to take a walk, sit on your porch, read the paper, not take the call, not be compelled by obligation.” -Ashton Kutcher. Replace “sitting on the porch” with “appreciating your painted walls” and you get the Benjamin Moore indoor experience!

Sherwin-Williams for Outdoors

Not to be outdone, Sherwin-Williams strikes back in the outdoor game. Their Duration Exterior Latex paint, in particular, boasts durability and a consistent finish that sparkles under the sun! Designed to resist peeling and blistering, these paints exhibit exceptional adhesion to surfaces.

“The sky broke like an egg into full sunset and the water caught fire.” -Pamela Hansford Johnson. Picture this fiery sunset spilling over your outdoors splashed by Sherwin-Williams paint. Yes, that’s the elegance it brings!

While both brands offer paints suitable for both indoor and outdoor use, Benjamin Moore’s indoor paints shine with their excellent finish and enduring quality. On the flip side, Sherwin-Williams’ outdoor paints are engineered to withstand the elements, providing a striking yet durable coat.

Still unsure which to use? Take a step back, examine your project scope and requirements, and remember: it’s not a matter of best, but best-suited for your project!

Projects Based on Surface Type: Wood, Metal, or Drywall, etc.

Venturing into a painting project is like diving into a sea of choices. It’s more than just selecting between Benjamin Moore and Sherwin-Williams. It’s also about understanding the surface you’re planning to paint! So, brace yourself while we dive deeper into the ocean of options, revealing the best options for different surface types: wood, metal, drywall, and more.

Painting Wood: The Grain of Truth

Got a wooden surface as your canvas? It’s time to highlight the grain!

Benjamin Moore

Benjamin Moore paints, known for their superior quality and seamless application, gives excellent adhesion on wood surfaces. Their highly lauded Arborcoat line of stains and finishes might just be the solution you need. These are formulated to accentuate the natural beauty of the wood grain while providing a robust, weather-resistant shield.

“Wood you believe it? Benjamin Moore’s range for wooden surfaces offers durability with a dash of class!”


Sherwin-Williams, however, refuses to bow down in the wood game. Their wood stains and finishes are crafted to bring out the best features of your wood surfaces. Their SuperDeck Exterior Deck Stains, in particular, score high on durability and color vibrancy.

“Who says you can’t have the best of both worlds? With Sherwin-Williams, durability pairs with aesthetics!”

Metallic Surfaces: Shine with a Protective Coating

Embrace the power of metals with a powerful coat of paint!

Benjamin Moore

Benjamin Moore’s Direct to Metal (DTM) paints are specifically designed to create a super-tough finish that fiercely resists chipping and peeling. Aptly above par, these deliver industrial-level performance!

“Armor your metals with Benjamin Moore. Their DTM paints prepare your surfaces to stand tall against time!”


Sherwin-Williams holds its ground in the metallic arena with its Pro Industrial Direct-To-Metal finishes. They offer superior adhesion, color retention, and corrosion resistance.

“Sherwin-Williams’ paints for metals: When strength and beauty join forces!”

Drywall: A Canvas Awaiting Colors

Looking to paint your drywall? Let’s roll in some hues!

Benjamin Moore

Benjamin Moore’s highly praised Aura Interior Paint offers an unbeatably smooth, rich finish, making it exceptional for drywall surfaces. It stays true to its color and offers remarkable coverage.

“Adorn your drywalls with Benjamin Moore, marrying spectacular coverage with brilliance!”


Sherwin-Williams shines brightly with its SuperPaint Interior Acrylic Latex. Known for its excellent adhesion, it helps your drywall resist moisture and maintain a fresh, newly-painted look.

“The drywall doesn’t just hang – it shines with Sherwin-Williams!”

No matter the surface you’re painting, both Benjamin Moore and Sherwin-Williams offer exceptional products tailored to your project needs. So, delve in, dig deeper, and discover the best paint for your surface!

Purpose of the Projects: Commercial Use Vs Residential Use

Stepping into a paint project, one must not only consider the surface and indoor/outdoor factors but also the usage. Are we talking about a high-traffic office building or a cozy single-family home? Yes, the commercial-vs-residential aspect plays a significant role as well in your quest for the perfect paint. However, in the arena of Benjamin Moore and Sherwin-Williams, which one emerges as the victor for each purpose?

Commercial Projects: Benjamin Moore or Sherwin-Williams?

Benjamin Moore

For commercial projects, Benjamin Moore’s Ultra Spec® line is a prime choice. It offers high-durability, washability and covers a broad range of surfaces. Boasting zero VOCs, it’s an eco-friendly pick as well.

“When it comes to commercial projects, Benjamin Moore is no business as usual!”


On the other hand, Sherwin-Williams proposes its Pro Industrial™ line for commercial projects. It delivers long-lasting protection, superior performance and they pride themselves on the line’s environmental friendliness.

“It’s all business and high-performance with Sherwin-Williams’ Pro Industrial line.”

Residential Projects: Benjamin Moore or Sherwin-Williams?

Benjamin Moore

For residential use, Benjamin Moore’s Regal® Select revs up high praise. It offers a wide spectrum of colors, differentiating textures, and its proprietary Gennex® Color Technology ensures vivid hues.

“Home is where the art is with Benjamin Moore’s Regal® Select.”


Sherwin-Williams’ SuperPaint® is a popular choice for home projects. Known for its longevity, easy application and extraordinary coverage, it truly transforms residences into homes.

“Home sweet home becomes home sweet paint with Sherwin-Williams’ SuperPaint®.”

When it comes to differentiating between commercial and residential uses, both Benjamin Moore and Sherwin-Williams demonstrate specific lines to cater to these distinct needs. So, whether your project is commercial or residential, it’s your call to pick the star of your paint show — just remember to choose the one that brings the most “color” to your canvases!


Choosing between Benjamin Moore and Sherwin-Williams can be a challenge; both proclaim high quality and durability. Having said that, your mission-critical decision pivots on your project specifics, the desired finish, budget feasibility, and environmental considerations. Embrace this thorough review, have a meticulous understanding of every aspect, and then see which paint brand has colorfully captured your unique needs in full measure.

By: Royal Painting Edmonton. (Painters Edmonton)

Painters Edmonton
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